IL GIORNO – OPEN LINKEDIN. IS IT THE SOLUTION FOR STUDENTS? – DOTT. DANIELE NAPPO

The Linkedin platform, used mostly by professionals, is now also accessible to younger students. Signing up for this social can be a good opportunity to begin to make a name for yourself, but one must be respectful of online privacy and security to avoid unpleasant problems.

Linkedin has announced that it is reducing its minimum age requirement for registered users from 18 to 13 in some countries and to 14 in Australia. The consequence has been that membership has grown: there are now more than 30 million students alone. Linkedin also has a significant number of posts, likes, shares and comments. The pattern already seen is to use a fact to speak out and have one's say, but outrage seems to pay off more. These strategies return a poisonous Linkedin, a hate-filled field where strangers argue with other strangers in virtual battles. It is right to advise students on the importance of building a professional profile, it is important to have a personal brand, never underestimate the importance of the Net. Linkedin open to young people, however, means that even teenagers should be aware of building a profile, and in fact pressure is being put on them to care about their future careers much earlier than previous generations. The average reported age of use of the social is 44.2, but the reduction of the age limit--it was explained--was decided to meet the demand of high school students so that they can benefit from its university pages. Academies already invest in marketing by trying to engage online with potential students through their websites and through other social networking platforms such as Facebook, Twitter and Instagram. Time will tell how effective Linkedin will be for student recruitment. There are some dynamics to be explored: in addition to pressuring teenagers to think about their futures too soon, it also risks encouraging them to spend even longer periods online rather than enjoying what should be a carefree time in their lives. Is this a good thing? In addition, privacy and online safety are also a concern for parents. Linkedin has assured parents of young users that their profiles have different default privacy facilities, 'so that their full names and profile picture are not visible and their profiles cannot be found in a public search, to prevent unwelcome communications. It also offers counseling to teens on how to report inappropriate behavior.

Is this enough and will it be enough? It is not so obvious.

Istituto Freud Milano

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